OPINION WAY STUDY INSTITUTE

Opinion Way study institute

Opinion Way was created in March 2000 with a simple and core idea: to make a more innovative research market.

The institute is involved in many areas such as the understanding of markets, trade issues, product and service development … B2B targeting customers with high reputations.

Opinion Way sets up the investigation “Objet Connecté de l’Année/Connected object of the year” and ensures reliable results in a transparent and unbiased perspective.

Methodology

Opinion Way selects a representative sample of French people aged 18 and over from a population of 1000 people.

Participants are interviewed through an internet delivered questionnaire. Each respondent is evaluated at random 1 product per category from the 6 proposed categories (Entertainment, Home, Multimedia, Health, Safety, Sport). The evaluation of the products is done through 6 predefined criteria :

1

Product attractiveness

2

Product addictiveness

3

Everyday nature / Application

4

Virality/ Potential to spread

5

The relevance of the product

6

The consumer’s interests

Opinion Way conducted this survey using the procedures and rules of the ISO 202252 standard.

Study Partner

Media Partner

A question ? Contact us :

Julien Le Dreff
“Connected objects of the year” project manager
jledreff@editialis.fr – 01 46 99 99 74

You want to become partner? Contact :

Stéphane Fauchet
Account director
sfauchet@editialis.fr – 01 46 99 99 62